What the storefront is
Your storefront is an online shop built from your Square catalog. Customers browse and buy, Square takes the payment, and the order shows up in Square and on the Online orders page. Owners and admins set it up in Settings → Storefront.
The first time, a setup wizard walks you through Basics, Design, Store info, Collections, Orders and Go live.
Setup
- Storefront on/off: turns your store on or off. Before you can turn it on, Enable customer orders asks Square for permission to create orders and take payments.
- Public address: your store's web address. Change edits it; Open storefront opens it.
- Selling location: the Square location where online orders are picked up and whose stock they use.
- Share your store: copy the link, open it, or print the QR code.
- Order emails: get an email for each new online order, and choose where it goes. Preview email shows what it looks like.
Which items appear
- Items you've turned off Available online for in Square are hidden.
- Items that track inventory can't be ordered past the stock on hand.
- Pickup is the default way to get an order. Shipping is optional.
Store info
Store name, an announcement banner, hours, pickup instructions, an About section, and contact details and social links (address, phone, email, Instagram, Facebook, TikTok, website).
Appearance
- Logo and Banner image.
- Home page style: Banner (a big image up top), Welcome (your store's welcome text first) or Books first (straight to the books).
- Tagline and Accent color.
- Preview shows the store before you save.
Shipping
Turn on Ship orders to customers to offer shipping alongside pickup.
- Shipping methods: each has a name, a price and an optional Free over amount. Add method adds another.
- Where you ship: anywhere in the US, or only within your state.
- Charge tax on shipping: whether shipping is taxed.
- Items that don't ship: Square categories that are pickup only.
Special orders
Turn on Take special orders to let customers request books you don't carry. Set the Usual wait customers see and how many Copies per request they can ask for. Requests show up on the Special orders tab.
Collections
Collections are lists of books on your storefront, like staff picks or a book club list.
- New collection starts one. Add a title, description and books (Add items searches your catalog).
- Published makes it visible. Featured on home page puts it on your storefront's front page.
- Add New arrivals adds an Automatic collection of your newest books.
A collection can be hidden for a reason shown on its card: it's a draft, the store is off, it has no items, or none of its items are sold online. Item labels in the editor flag books that are Not sold online, Sold out or Missing from your catalog.